Define the decision
Agree what the company needs to learn and what would justify entering the market.
International market access
Southeast Asia Commercial Validation and Market Entry Support
A focused service for commercially ready companies that need to decide whether and how to enter a specific Southeast Asian market.
For games and interactive technologies.
The assignment normally lasts eight to ten weeks.
01
What the service does
Transmuted helps a company test a real market question before committing more time or money.
We assess the company and market fit, identify and assess relevant buyers and partners, test important assumptions through direct market checks and, where useful, open conversations with suitable organisations.
The aim is a clear decision about whether to proceed, pause or stop, supported by evidence from the market.
02
What you receive
- An agreed target market and the main questions to test
- A qualified set of relevant buyers, distributors, partners or other routes to market
- Evidence from direct market checks
- A clear view of which organisations and routes deserve further attention
- Commercial conversations where suitable organisations show genuine interest
- A recommendation to proceed, pause or stop
- Clear next actions
The number of relevant organisations and conversations depends on the market and the assignment. Transmuted does not use fixed contact or meeting quotas where they would reduce the quality of the work.
03
Who it is for
Commercially ready companies with a genuine games, interactive, immersive, simulation or spatial computing component.
For EIC companies, the service is intended mainly for TRL 7-9 and selected TRL 6 cases where commercial readiness is already clear.
How it works
Select the market
Choose the Southeast Asian market that best fits the product, customers and commercial question.
Test the assumptions
Identify relevant buyers, partners and routes to market and check the important assumptions against real market evidence.
Develop useful conversations
Approach suitable organisations where direct contact will help answer the commercial question or create a credible next step.
Decide what comes next
Conclude with a clear recommendation, the strongest routes to market and practical next actions.
Delivery
Eight to ten weeks, one market
The assignment normally lasts eight to ten weeks and focuses on one agreed Southeast Asian market.
Most work is carried out remotely. Local specialists or physical meetings are used when they add clear value.
Travel and specifically agreed external costs are separate.
EIC price
Conditional on acceptance as an EIC Ecosystem Partner
Transmuted Games AB is applying to the EIC Ecosystem Partnership Programme.
If accepted, the proposed catalogue price for this service is EUR 18,000 per assignment.
This price does not assume that EIC ACCESS+ funding is available. ACCESS+ is closed to new applications.
Work outside the EIC Service Catalogue is scoped and priced separately.
What this service is not
Focused commercial validation
This is not a general business mission or a broad report on Asia.
It is a focused test of a real commercial question in a specific Southeast Asian market.
The service does not include grant proposal writing or management of funded projects unless separately agreed.
Delivery team and track record
Led by Transmuted Games AB
The company's European research and innovation record includes ProsocialLearn and UNICORN.
Tom Felices contributes games industry internationalisation, export and Asia Pacific market experience.
Managing Director Erik Robertson contributes games business development, ecosystem building, investment assessment and European innovation experience.
Discuss an assignment
Start with the market question
Telephone
+46 725 36 76 70